There are so many things to do when you are selling you home: making sure the house is clean all the time; making sure you answer all the calls from agents wanting to show it to prospective buyers; finding somewhere to go when showings take place; and so on and so on.

A very important part of the marketing process (a detail), is the listing itself. Don’t forget to ask your agent (hopefully me) to show you the listing submitted to the Multiple Listing Service. I’ve noticed that some agents take tons of pictures and many of them do not show the best features of your home. A townhouse listing I was looking at had ten pictures of the outside stairways, the front door, and even a picture of a neighbor’s dumpster! It’s not the number of pictures, it’s the pictures themselves. Also, we are able to label the pictures, and they should all be labeled. If your property has a view of the ocean, coastline or city lights, there should be good photos of the view, not extensive verbiage about how spectacular the view is. If the listing reads, “spectacular, panoramic views of the ocean and coastline”, and a prospect sees the home and notices that there is only that view if you are out on a deck with a telescope, he may be so disappointed that he will pass on your home. However, if the description is accurate, or maybe even under-played a little, the prospect may just fall in love with the view, and the offer to purchase will be put on the table. Unless your bathrooms are simply spectacular, there should not be pictures of them. If you have a large yard, as long as it is well kept, include pictures that show how large it is.

If the showing appointment times are limited and your home is difficult to show, it will be difficult to sell. Perhaps asking for offers “subject to inspection” may be an option.

I’m sure I haven’t covered all the little details, but remember that “the devil’s in them”.