You waited all winter to sell your home just in time to move during the summer. You put in the extra work to make your house stand out from all the rest on the market, right? No matter where you are in the process, review the list below to help you determine what buyers really want and do not want in their future home.
The top three must-haves:
1. Curb Appeal: You only get one chance to make a first impression. Your home should sell to the buyer from the curb. Buyers should be so impressed that they want to leap out of the car and run inside.
How do you create curb appeal? Show attention to detail. Your home has to be prettier, cleaner and in better condition than its neighbors. Start with sweeping the drive, walkways and porch or entry of dirt and debris. Get rid of leggy bushes, wilted flowers and broken tree limbs and plant fresh flowers in the front garden. Power-wash the exterior and hand wash the windows and touch up paint around the windows, if needed. I have trusted tradesmen who can do these things for you, if you prefer. Replace the door hardware and porch sconces.
2. Space: The number one reason why people buy homes is to have more room. Whether they are moving from an apartment or moving up from the home they have, they want to have plenty of space.
If you have a large home, you are golden, but that does not mean you have it made. You can ruin a buyer’s first impression with too much clutter, so make sure to keep your home picked up so your buyer can see your home’s features clearly and easily.
What if you do not have a lot of space? Plan to do some storing and staging. Rent a storage unit and put away all out-of-season clothes, toys, home decorations and accessories. Clean off all tables and counter tops so you have only the minimum of things you need to operate your home. Empty closets of anything that is stored and move it to the storage unit. The small expense you will pay in storage fees you will more than make back from a good offer to purchase your home.
3. Updates: First-time buyers and single people tend to buy older homes because they are more affordable than buying new. So unless the buyer is a building contractor, chances are he will want a home that is as updated as possible.
Concentrate on the kitchen and bathrooms. Replace the most dated features such as counter tops, cabinet pulls and appliances. Bathrooms are so personal that they can easily turn buyers off. Invest in new towels and bathmats (use your old ones and replace them with the new ones when you have an appointment to view your home or for an open house). Throw out slimy soaps and limp ragged bath sponges. Replace with liquid shower and bath products. You can take all the newly purchased items to your next home.
Painting is expected by buyers, but do not repaint the same colors that you chose ten years ago. Pick an updated neutral like a warm gray instead of beige. Be sure to choose a color that will complement the architecture and flooring in your home.
The typical home purchased in 2013 had 1860 square feet of living space and was built in 1996, so home buyers are not expecting your home to be a mansion, nor do they expect it to be new, but they do expect to see pride of ownership. The more updates and repairs that you perform, the more confident the buyers will be that they are choosing the right home.
The top five have-nots:
Make sure your home is free and clear of the following items (instant turn-offs).
1. Overpricing your home: If you have listed your home at a higher price than recommended you will get negative feedback from buyers. The worst feedback is silence that could include no showings and no offers. The problem with overpricing your home is that the buyers who are qualified to buy your home will not see it because they are shopping in a lower price range. The buyers who do see your home will quickly realize that there are other homes in the same price range that offer more value.
2. Smells: Smells can come from a number of sources-pets, lack of cleanliness, stale air, water damage and much more. You may not even notice it, but your agent may tell you something has to be done. There is not a buyer in the world who will buy a home that smells unless they are investors looking for a bargain.
3. Clutter: If your tables are full to the edges with photos, figurines, mail and drinking glasses, buyers’ attention is going to be more focused on breezing through your living room without breaking any glass figurines than in considering your home for purchase. Too much furniture confuses the eye and makes it really difficult for buyers to see the proportions of the rooms. If they can not see what they need to know, they move on to the next home.
4. Deferred maintenance: Deferred maintenance is a polite euphemism for letting your home fall apart. Just like people age due to the effects of the sun, wind and gravity, so do structures like your home. Things wear out, break and weather and it is your job as a homeowner to keep your home repaired. Buyers really want a home that has been well-maintained. They do not want to wonder what needs to be fixed next or how much it will cost.
5. Dated Decor: People want your neighborhood, but that does not mean they want a dated-looking home. Just like they want a home in good repair, they want a home that looks updated, even if it is from a different era.
Though I am in the business of selling houses, I know it is no easy task to move. You will receive daily calls from agents to show your home, you will be asked to leave your home during open houses; you will really have to “put your life on hold” until it is sold. The objective should be to limit the marketing time by making sure your home is the best it can be.
